The total market in South East Asia for energy and soft drinks is huge and growing. Improved living standards are driving demand for soft drink consumption.
There is a general trend to prefer foreign products to local options, especially in the premium categories segment. However, this trend might not last forever, as local food and beverage brands have been improving in “quality”. The current market is enormous, and still has extraordinary growth potential.
According to data collected by Statista, Revenue in the Thailand Soft Drinks segment amounts to USD2,644m in 2020. The market is expected to grow annually by 6.6% (CAGR 2020-2025).