The overall performance of the alcohol beverage market in Asia is appealing as it’s driven by a new wave of drinks, higher consumer income, and changing lifestyles. World growth for spirits lies in markets like China, India, Brazil and South East Asia.
According to data collected by Euromonitor International, consumers of drinking age consume an average of 4.5 shots of liquor each week in Thailand (4th globally). That’s far behind South Korea’s 13.7 shots, but no one else comes close to that. Even the notorious Russians (2nd) only manage 6.3 shots, while Filipinos (3rd) down about 5.4 shots. Japan is fifth at 4.4 shots.