Creating Brands

The company has entered into the market with Bangkok Vodka, one of the most exciting brands from Thailand “ever”. In 2020 Pulmentum will launch a new lifestyle energy drink and portfolio will be complemented later with other products.

Branding & Marketing

Pulmentum “Branding and Smart Marketing” strategy conveys the sense of quality and satisfaction in every picture, every promotion, and every publication. Our promotional strategy involves integrating advertising, events, personal selling, public relations, direct and internet marketing. Brand image is everything!


Pulmentum consults global exporters & suppliers looking to expand food & beverage products into a high potential South East Asian market. Pulmentum’s client base includes also local F&B companies, bars, clubs and restaurants.



Asia dominates world’s best-selling spirits brands. Nine from Top 10 are from Asia – two from Thailand. The overall performance of the alcohol beverage market in Asia is appealing as it’s driven by a new wave of drinks, higher consumer income, and changing lifestyles.

According to data collected by Statista, revenue in the Thailand alcohol drinks market amounts to USD21,865m in 2020. The market is expected to grow annually by 7.6% (CAGR 2020-2023). In the market for Alcoholic Drinks, the volume is expected to amount to 2,170.7 ML by 2023. Revenue in the Thailand Spirits segment amounts to USD11,960m in 2020. The market is expected to grow annually by 6.3% (CAGR 2020-2023). In the Spirits segment, the volume is expected to amount to 678.2 ML by 2023.


The total market in South East Asia for energy and soft drinks is huge and growing. Improved living standards are driving demand for soft drink consumption.

There is a general trend to prefer foreign products to local options, especially in the premium categories segment. However, this trend might not last forever, as local food and beverage brands have been improving in “quality”. The current market is enormous, and still has extraordinary growth potential.

According to data collected by Statista, Revenue in the Thailand Soft Drinks segment amounts to USD2,644m in 2020. The market is expected to grow annually by 6.6% (CAGR 2020-2025).


South East Asia’s population is over 620 million and it’s growing 1.3 percent per year. These nations are becoming more urbanized, and lifestyles are becoming more fast paced. Time pressures and changing social habits have increased the number of consumers looking for convenient foods that fit modern lifestyles.

Consumers are willing to pay more for good quality food & beverage products. Organic agricultural products will increase significantly.



Pulmentum sells and distributes throughout Thailand. We have more than fifty logistics, sales & distribution partners, and 200,000 delivery points across the country.


Logistics, sales & distribution partners and more than a 500,000 delivery points around the ASEAN.